IMEX America: Helping buyers learn about technology

Planners are sampling the latest tech solutions for event planning, budgeting and sourcing at the TECHknowledge Area at IMEX America.

Tahira Endean, on the “Top Five Women in EventTech” panel said: “The exhibitors have been very helpful in putting the technology into context. We’ve also had great feedback from the buyers who’ve been on the tours.”

It’s no secret that the best way to understand and learn to use new technology is to see it in action. Meeting planners at IMEX America, currently taking place in Las Vegas, have been finding out about event technology and meeting the experts behind the latest innovations in a new series of EventTech Tours running throughout the show. Led by Tahira, the tours feature several companies who are leading the way in technology for the meetings and event sector.

Carrie Drummond of Ansible by Red Hat, who took part in one of the tours said: “I’m really happy I came on this tour. It’s given me a short taste and insight into several types of technologies that I only know a little about and which are not on my appointment schedule.”

TEKNOLOGI

Experts are on hand to deliver targeted technology sessions, TECHbytes, answering questions on hot topics such as Snapchat, Slack, OneNote and wearable technology, and guiding visitors through the latest tech in the Gadget Lab.

Selain EventTech Tours, hampir 40 sesi edukasi yang mencakup berbagai aspek teknologi berlangsung di Inspiration Hub selama pertunjukan dan menarik banyak minat.

In the run up to the show, buyers have also had the chance to use Zenvoy, a new networking technology.  IMEX has introduced this one-to-one business introduction service for professionals, groups & events to enable buyers to meet like-minded colleagues and make better contacts more easily at the event. Joanna Oliver of EmCare said, “I’m excited to see IMEX doing this, it helps to find expertise easily, to share experiences and make valuable connections.”

Selain mengalami perkembangan teknologi terbaru, para perencana juga melihat sekilas beberapa teknologi yang ditetapkan untuk membuat gelombang di industri di #IMEXpitch. Perusahaan rintisan teknologi acara memiliki kesempatan untuk memamerkan produk mereka kepada audiens profesional acara di acara tersebut. Lima finalis mempresentasikan produk mereka kepada audiens secara langsung. Grip yang berbasis di London, solusi jaringan acara bertenaga kecerdasan buatan pertama di dunia, dinobatkan sebagai pemenang oleh panel juri ahli.

Grip akan menerima ruang kosong di Paviliun Teknologi pada pertunjukan tahun depan di samping paparan pers dan pemasaran.

IMEX America saat ini sedang berlangsung di Sands Expo and Convention Center di The Venetian® | The Palazzo® Las Vegas dari tanggal 18-20 Oktober 2016, didahului oleh Smart Monday, 17 Oktober.

eTN adalah mitra media untuk IMEX.